A Custom Web Solution is a web site that performs customized predetermined functions. It is not the generic web site that would exist as a company's official web site, but a robust and dynamic web solution that is adapted to cater to specific functions usually related to the services provided by the company (or individual) that owns it.

Custom web solutions have a specific well-defined purpose and in most cases ultimately add value to the end users. In some cases they could also be a profitable entity for the owner.

They generally present themselves as a central, online point-of-service that attends to a wide range of a target consumer base.

Custom Web Solutions come in the form of 'Web Applications', being that they do not just serve as existing web sites, but are indeed applications which use the web as their platform, and help the user achieve something.

These custom web applications leverage on functionality and usability as key requirements, coupled with aesthetic interfaces and a visually appealing presentation and structure, to create the perfect web experience.

Examples of such web applications can be seen in web sites dedicated to buying and selling a range of products; or a web-based business management, project management, accounting, or customer relationship and helpdesk/support solution.

These specific functions could also be incorporated into a generic web site, thus qualifying the web site as a web application in its own right.

A useful adoption of the web application concept is to make your web site to be more of a business tool to ultimately afford you improved productivity, convenience and profitability.