The effective running of any organization is dependent largely, at this information age, on the efficient and effective use of information technology. Day by day people give new definition to the way problems are solved and hence the ways things are done are being redefined.

This redefinition is what most people will call reforms. Domestic problems such as crimes are not left out of this wind of change. This has lead to the birth of the idea the Crime Information System; and the marketing system “Intelligent Marketing” popularly called IntelliM. This is the easy and yet intelligent use of organized spatial data to enhance spatial analysis which helps to solve marketing problems.